Definition of Dairy Promotion Program

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Dairy Promotion Program

The term 'Dairy Promotion Program ' as it applies to the area of agriculture can be defined as 'The Dairy Production Stabilization Act of 1983 authorized a national producer program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce dairy surpluses. Dairy farmers fund this self-help program through a mandatory 15-cent per hundredweight assessment on all milk produced in the 48 contiguous states and marketed commercially. Dairy farmers can direct up to 10 cents of this assessment for contributions to qualified regional, state or local dairy product promotion, research or nutrition education programs. The national program is administered by the National Dairy Promotion and Research Board (Dairy Board), a group of 36 dairy farmers appointed by the Secretary of Agriculture to staggered 3-year terms. This program should not be confused with the processor-funded Fluid Milk Promotion Program'.

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Mark McCracken

Author: Mark McCracken is a corporate trainer and author living in Higashi Osaka, Japan. He is the author of thousands of online articles as well as the Business English textbook, "25 Business Skills in English".


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